Imitation is thought to be the greatest form of flattery and that is one of the things you can do with Fashion Kaleidioscope (by Inporia, Inc.) — or maybe not. This iPhone and iPad Lifestyle app is filled to the brim with photos of various models wearing the latest fashion outfits from around the world. Not only do you get to browse the numerous photos, you can save your favorites, and when you see an outfit you really like, you can “shop the look” and find out where to buy similar items on the internet. In addition to browsing and shopping, you can also share your finds with others on Pinterest, Twitter or Facebook.
Seeing this app in the New and Noteworthy section of the iTunes app store, my curiosity was piqued by the prospect of already fashionably-matched outfits and easy shopping. The application design is clean and simple, with very little navigation (no instructions included). When I opened the app I was greeted by a nice and neat photo collage layout of about 8 photos that can be viewed at one time on the iPad screen. Individual photos display either one male or female model on the runway, in a studio photo shoot, or out on a variety of global and everyday locations. These models sport a mix of comfortable casual clothing to much more dressier outfits for the season. What you’ll see are bathing suits, shorts with flats, shorts with heels, jeans, casual summer dresses, casual short dresses, long billowing gowns, and more. There’s a look for the flower child in you, the conservative, the naturalist, the diva, and just about everything else in between. The majority of the images are of young women (late teens – perhaps mid 20’s) with a small percent of similarly aged men sprinkled in. Simply tap on a photo to enlarge and get a closer look.
After scrolling though the endless mass of photos available (I’m not over exaggerating here), I came across a photo of Beyonce (she appears to be at the MTV Music Awards) in a bright orange off-the-shoulder dress and decided to “shop the look.” My options to shop based on this photo popped up for “Gown, Earrings, Bracelet.” Disappointingly, there were “no results” found for the dress. I had better luck with the earrings and had 12 options ranging from $10.00 at Jcpenney to $428.00 at Lois Hill. But, my one and only option for the bracelet (and I wouldn’t really consider it a near match either) was a $225 watch/bracelet at the House of Harlow.
Off to browse more photos, I discovered that some photos offer more item options than others — meaning that even if the photo shows shoes and a dress, your only option may be to shop for the dress — no shoes available. Unfortunately, in almost every case from my experience, there was neither an exact nor remotely close match for items depicted from the photo collage, like when I wanted to check out the black strappy heels shown in a photo of the women wearing a black gauzy shirt and black shorts, but none of the shoes shown were a good enough match — and even included a Nike cross country running shoe as a “shop the look” result — not sure how that fits into the heel category. I’m not impressed at this point, but I scanned more photos because I’ve got to give this app a fair shake. I was pleasantly surprised to find what looked like an exact match for a Halston Heritage Colorblock Dress (tulip/berry) as seen in the photo — and available at the Bergdorf Goodman website for $375.00. Okay, feeling a little better now.
But, after having looked through 10+ photos (and then some) to “shop the look,” the conclusion that I came to with this iOS Universal Lifestyle app is that you shouldn’t expect to be able to buy exactly what you see — and that the available “matches” aren’t very good matches either, making the app experience frustrating. I tested this app out on one of my teenage daughters and what went from excitement quickly turned to disappointment. The color scheme matches for a lot of the clothing was good, but found that the overall cut, length, and design for the “matching” item missed the mark — big time. If you don’t have your heart set on finding a true match, you can find some nice options for clothing, shoes, purses and accessories. The range of prices on the items available are along the higher end in most cases, but good deals can be found — if they aren’t already sold out or unavailable. There is also a pretty expansive selection of stores, like Macy, Nordstrom and Charlotte Russe, but it would also be nice to see some other regular everyday stores like Ross and TJMaxx for people wanting to shop the look on an even smaller/tighter budget. I say this more since the majority of the models were on the younger side and would appeal to people mostly of this age group from what I’ve seen, but most young women this age don’t have $100 and up to spend on a single fashion clothing or accessory item. If Inporia Inc. really wanted to appeal to a wider consumer market, they should also include categories for different age ranges for male and female, as well as price filters to appeal to the wider range consumer group and pocket book.
If you read the L.A. Times or the WSJ’s, as well as several other media outlets’ glowing reviews of this free iPhone app, you would think this app works as advertised — I wish it did because I want that app. However, it appears that the big media outlets offer up a “quid pro quo” media push for an iOS Universal app that they apparently never tested, but after all, it is just a fashion app — who cares…we do! Tell us about your experience with this app. Was it good or bad? Check out all our iPhone app reviews. Mrs. Crazy Mike
Fashion Kaleidoscope iPhone App Details
Title: Fashion Kaleidoscope
Size: 4.5 MB
Developer: Inporia, Inc
Store: iTunes App Store
Fashion Kaleidoscope iPhone App Download Link
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Fashion Kaleidoscope iPhone App Developers Description
See the latest fashion outfits from around the world, and instantly find where to buy them!
★ ★ ★ ★ ★ Featured in top fashion blogs like the LA Times, The Guardian, WWD and more, Kaleidoscope is the newest and most fun way to shop for fashion. It’s like a combination of Pinterest and Shopstyle.
✓ Inspiring images from street style, fashion blogging, celebrities, fashion editors, fashion shows and runway looks
✓ Browse outfits, save your favorites
✓ Share on Pinterest, Twitter and Facebook
✓ Like something you see? With one click, see tons of similar items and where to buy them!
✓ Find items that are on sale, and the stores with the cheapest options
✓ Everything from dresses, skirts, tops, shirts, pants, blouses, jeans, shorts, coats, jackets, heels, wedges, sandals, sunglasses, necklaces, bracelets, rings, bags, clutches and more!
✎ FASHION WEEK DAILY:
“Kaleidoscope allows you to finally shop all those fabulous street style looks you’ve been Pinterest-ing and Tumbl-ing, with smart phone-enabled ease”
✎ THE HIGH LOW:
“If you’ve ever wanted to click on, say, a Sartorialist photograph and buy everything the subject was wearing, Kaleidoscope was created just for you”
★ ★ ★ ★ ★ “Love it!!! Have great up to date style!! Have to have app!! Very happy with it!”
★ ★ ★ ★ ★ “Great app, beautiful images. One of the more impressive fashion apps I’ve seen lately!”
★ ★ ★ ★ ★ “Love this app!! It is soo addicting for any girl loving hundreds of fashion ideas.”
★ ★ ★ ★ ★ “Really great app with a good experience, I hate how I get caught at work using it! Too addicting.”
*Disclosure* The developer may have provided a “promo code” (paid voucher) for review of this iPhone application.