Full Page Ad’s Score $$$ In iPhone Beer Pong Challenge App
July 18, 2009 by CM
Filed under iPhone News&Rumor's
The ad’s that are generating revenue so far are only coming in the FREE version of Beer Pong Challenge and the paid version advertises that it is commercial or ad FREE. This tactic has been growing, but undoubtedly this will be in all FREE apps in the not to distant future. This is a no brainer for developer, marketing agents, publishers, etc. Do I like it? I will have to tell you Super Experiment’s ad for the Kia was very nicely done, full page, with tons of information in the app. The ad is an app inside of an app if you ask me. There was no link that took me to a website (pretty cool). Super Experiment definitely has a huge edge on AdMobi. 07/18/09 CM
iPhone Beer Pong App Making $7,000 A Month From Ads (AAPL)
Dan Frommer|Jul. 16, 2009, 6:15 PM|
Another advertising data point from Apple’s (AAPL) wildly popular iPhone app store: Beer Pong Challenge, an iPhone app that lets you play beer pong, is making more than $7,000 a month from ads.
Specifically, publisher Super Experiment is making an average $7,296 a month from in-game ads, at a $3.21 effective CPM. (That means that for every 1,000 impressions, the company gets $3.21.) The company exclusively uses Greystripe as its mobile ad network, displaying multimedia ads that take up the full screen. (Sample below.)
Super Experiment declined to tell us how many active users or downloads it has so far. But to make $7,296 a month, it needs to deliver about 2.3 million impressions a month. (Spread over a few hundred thousand active users, that’s about 10 impressions per person, per month. Not bad.)
Based on what we’ve heard about eCPMs for iPhone apps, $3.21 is pretty solid — especially for a beer pong game that might not attract the highest bidding advertisers. And while $7,000 a month in ad revenue isn’t going to matter to a huge gaming company like Electronic Arts, for a small company like Super Experiment, it’s a decent revenue stream.
The Business Insider/The Silicon Alley Insider
The Business Insider/The Silicon Alley Insider
I think ad-supported free versions is a good idea. Gives me a chance to try out the full-blown version and decide what’s best. Only problem is that if the ads are *too* successful, they might drive up the price of the ad-free apps.
Very good point, but probably won’t happen. They are always going to have some type of FREE apps in the iTunes App Store. But, there could be a backlash against this in the future, with developers advertising their FREE apps without any ad’s (see the angle).