TomTom Single Price Business Model for iPhone App?
July 7, 2009 by CM
Filed under iPhone News&Rumor's
TomTom seeks to sell their upcoming GPS app for the iPhone for a set price. This probably means one thing, that the TomTom GPS app price for the iPhone will be fairly expensive. Probably between the $75 and $99 price point. Unlike AT&T’s Navigator plan TomTom is hocking their GPS app complete with maps and as a non-subscription based app. I like the AT&T Navigator, but the price never goes away and this is both good and bad. I look forward to TomTom’s offering and can’t wait to get my hands on a promo code to test this app. 07/07/09, CM
TomTom iPhone GPS To Choose Single Price Over Subscription?
Submitted by Cory Bohon on July 6, 2009 – 9:22pm.
in news GPS iPhone 3G iPhone 3GS TomTom turn-by-turn GPS
TomTom gave us a peek at their turn-by-turn GPS system for iPhone at WWDC, but we didn’t know much about features or pricing. Macworld recently talked with TomTom’s Market Development VP to get some answers.
Tom Murray, the VP of Marketing Development at TomTom said in his Macworld interview that the hardware solution they created for the iPhone (a.k.a. “the car kit”) would not be required to use the TomTom app, but will be recommended. Murray also mentions that the company is “leaning towards” making the app and maps singly priced. This approach would be different from the AT&T Navigator application [iTunes Link] which uses a subscription based model to provide turn-by-turn directions.
