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Think Dirty – Shop Smart App, Beauty and Brains!

With an app name like “Think Dirty,” you might not know what to think. However, the Think Dirty app isn’t as dirty as you might be thinking..or is it? Well, as a matter of fact, the purpose of this free Healthcare & Fitness app is to get you to think clean. The Think Dirty iPhone app is all about providing unbiased product comparison information for personal care products. These products, for men and women, range from face wash and cosmetics to shampoos and more. Think Dirty’s vision is to turn iPhone users into better informed consumers, enabling us all to “Think Dirty – Shop Clean.”

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The Think Dirty app boasts an ever growing database of 10,000+ personal care and beauty products, with a majority of the products from the U.S. and Canada. It rates products based on the potentially toxic ingredients they contain and the health impacts they have according to information provided by non-profit and government agencies from Canada and the US. This Healthcare and Fitness app rates a product’s highest toxicity level using a 0-10 “Dirty Meter” scale across 3 different categories. The 3 main categories are: Carcinogenicity, Developmental & Reproductive toxicity, Allergies & Immunotoxicities.

Using a handy built-in scanner feature within the app, you can scan your products to see how they rate. I was able to find information on a few of my cosmetics using this method, however, many weren’t in the database. I discovered that my Almay Truly Lasting Color 16 Hour Long Wear foundation rates a 10 (that’s not good), with 8 of its 50 ingredients rating 5 and above. FYI: All it takes is 1 “bad” ingredient to land your product with a less than flattering Dirty Meter score.

One nice thing about this app is that you can view a product’s ingredients individually to get more detailed information. The Think Dirty app also recommends “Cleaner Options” for you, but some of the suggested products weren’t even in the same category (ex: suggests a lip/cheek balm for a foundation replacement). I like the “Cleaner Options” suggestions, but it would be better if the app included product descriptions as well, especially since people won’t be familiar with all suggested brands. And why not make it easy for all of us to find out where to find and purchase these specific products?

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When looking for a product, you can search a keyword (blush, foundation, etc.) or enter in its barcode. Personally, I’d like to be able to see all products at one glance in the database without having to guess. Hunting around a bit, I discovered that the app also contains additional beauty products such as bar soaps, hair gel, hairspray, deodorants, and more.

If you can’t find your product anywhere, you can submit it into the growing database by scanning and submitting the UPC code, taking a photo of the front and back of the product and providing some other basic info. And according to the developer, “For registered users who submitted products, we thank you and will notify you once they are in our database.” One other thing I should point out when using the Think Dirty app is that you’ll need to sign up within the app to track your product information and save your bathroom “cleanup” progress, create a profile, earn fun badges, favorite products, as well as to create and save shopping lists.

Overall, I love this new app’s health conscious concept and can’t wait to see how the app’s information matures and becomes more reliable with future updates. But if you’re looking for an app right now to potentially help you clean up your bathroom/beauty reputation, the Think Dirty app is still a good place to start.

Download The Think Dirty App Now

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About Lisa Vallez

Lisa Vallez - (Mrs. CrazyMike) is the Co-Founder of, as well as the Editor and an Author, among other things. She is also a wife and mother of three teens. Lisa likes to write reviews for apps that appeal to the average everyday family, especially Education, Kids, Entertainment, Lifestyle, Productivity and many other app categories.


  1. mrscrazymike says:

    I love apps that empower the consumer and look forward to seeing what future updates bring to Think Dirty.